Syngenta Group China Implements the “Houpu Soil Health +” Strategy

Lately, Syngenta Group China held the launch ceremony for the “Houpu Soil Health +” service platform at the Linyi Soil Conservation National Engineering Research Center in Shandong Province, and released the Houpu 2023 rollout plan, R&D plan and achievements, brand recognition system, and partnership plan.

The “Houpu Soil Health +” service platform is an important implementation carrier of Syngenta Group China’s soil health strategy, focusing on solving soil problems, with a mission to “tap the potential of soil health”, and is committed to solving farmland degradation by fostering an innovative business model and integrating technology solutions for soil health O2O services, helping farmers achieve sustainable planting and increase production and income, and driving traditional agricultural dealers to transform into soil health service providers.

Currently, the “Houpu Soil Health +” has created numerous successful cases in areas such as re-cultivation of forest land, treatment of saline-alkali land, soil health improvement in characteristic cash crops, and farmland safety governance. Among them, in Shandong Penglai, a major apple-producing area in China, years of cultivation have led to soil acidification, low organic matter content, and poor soil microbial community structure in some orchards. Thanks to the comprehensive solution of Houpu, soil acidification in the orchard has been significantly improved, the pH optimum of soil in the rhizosphere has been increased by more than 0.5, and organic matter content has been significantly increased as well, enabling the fruit trees to regain vitality and the farmers’ net income increase by more than 10%.

At the launch ceremony of the “Houpu Soil Health +” service platform, the partnership plan was released. The first batch of Houpu service special zones has been successfully deployed, empowering traditional agricultural dealers to transform into “soil health clinics” and solving soil health problems for farmers.

In addition, the “Houpu Soil Health +” provides comprehensive solutions tailored to the characteristics of different soil problems, integrating product portfolios and supporting sustainable farming models, and relying on the National Engineering Research Center of Cultivated Land Protection (Linyi Research and Development Center) to develop a series of soil health products based on biotechnology, achieving soil improvement from three dimensions of physics, chemistry, and biology.